Howdy. My name is Matthew and over the past couple decades I've nurtured a passion for the web and building better software cultures. I continue to be facinated by the power of a good abstraction. That is why I continue working in the API space as a developer, architect, and product manager for companies of all sizes. I enjoy writing and presenting. My latest learning is how to apply instituional power, like API governance, toward digital transformation and organizational design.

From 2003-2014 I ran my own web software consultancy, Vox Pop Design. It employed geographically dispersed development and design collaborators. Together, we created solutions used by Adobe, FedEx, Cricket Communications, and the state governments of Oregon, Washington, Idaho, and Montana. While fun, I think I'm still catching up on sleep from this period.

I've been quoted online some. Ages ago, I wrote professionally for the Web Worker Daily (RIP) and Utah Pulse websites. From April 2005 to August 2009 I was president of the Salt Lake City ColdFusion User's Group, an officially affiliated Adobe organization. I co-founded the Blogging for Business (B4B) Conference in 2007; an event about ethically using social media for business ends. In 2008 I produced the RIA Dev Shed, an event focused on next generation Rich Internet Applications. Finally, for much of the mid-Aughts, I co-ran a monthly indie web creator get-together called CodeAway.